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What value will your organization create? And how will you capture some of that value for yourself? At Validity we believe that a strategy explains how an organization, faced with competition, will achieve superior performance by choosing a path different than others. Emphasizing a continuity of strategy, which improves an organization’s ability to adapt and innovate.

Growth in Turbulent Times


Continuity of Strategy


Aligning Strategy with Execution


Building Businesses in Turbulent Times

The global financial crisis we are experiencing provides a sobering reminder of what happens when innovation fails to drive economic growth.



Change and Continuity: 

Business gurus have got us too focused on what has changed and we thus tend to overlook what stays the same, which is a very big slice of how we do things. What we need to do is manage change and continuity at the same time.



Linking Strategy to Operations for Competitive Advantage: 

Executives may formulate an excellent strategy, it easily fades from memory as the organization tackles day-to-day operations issues, doing what HBS professor Robert S. Kaplan calls "fighting fires." 

Validity’s strategy experts help to identify the truth behind any strategic challenge and drive innovative solutions that deliver purposeful results.

Areas of Expertise:

Innovation in Strategy- Inspiring our clients to live a culture of innovation, balancing intuitive thinking and analytical thinking to transform your company’s ability to create a unique value.

Sustainability in Strategy- Companies are communities, with dynamic presences. Validity inspires companies to integrate the value a company creates with social needs of communities as a method for sustainable growth and purposeful results. 

Aligning Strategy with Execution- Strategy is important, but it is the execution that counts. 90% of organizations fail at execution. That is because the senior leadership teams lack a comprehensive, disciplined system for managing the implementation that enables alignment, engagement, and accountability on the company’s strategic priorities

Aligning Strategy with Culture-  One of the most striking characteristics of high performance organizations is the level of harmony between business strategy and organization culture that they manage to achieve and sustain over time.

Managing Growth- The majority of companies do not succeed in sustaining growth. We inspire companies to achieve continues growth through clarity of purpose.

Business Unit Strategy- The Business Unit and not the company overall, is the core level of strategy. Performance is meaningfully measured only on a business-by-business basis because that is where competition occurs and competitive advantage is gained. The goal is to influence maximum profitability and impact. 

Corporate Strategy- The corporate strategy is the business logic of a multiple business company. Overall corporate return in a diversified cooperation is the sum of returns of each of its business units. While the Corporate Strategy can contribute to performance, the purpose it exists is to enhance the competitive advantage of its multiple business units. 

Developed Markets- North America and Western Europe is the land of opportunity to a lot of emerging companies around the globe; but are highly regulated markets for new entrants. Validity inspires those companies on to a clear purpose for their organization that allows them to create a global legacy in their industry.  

Emerging markets- Hosting the maximum amount of growth, emerging markets in Latin America, Middle East, Asia, and Eastern Europe; yet contain the maximum amount of volatility. Companies are eager to benefit from that growth. Validity inspires those companies on achieving purposeful results that make a difference in these treacherous markets.

Our Approach:

Validity Believes that all superior strategies must:

  • Offer distinctive value to a chosen set of customers at the right relative price
  • Define a set of activities to deliver your value proposition different from the activities performed by rivals
  • Clarity on what you will not do so that you can deliver your kind of value most efficiently and effectively
  • The value of your activities are enhanced by the other activities you perform
  • Enough stability in the core of your strategy to allow your organization to get good at what it does, with innovation in how it is delivered

Validity delivers superior strategies:

  • Offering innovative solutions that combine knowledge of the forces surrounding your business and clear insight on how to create value in business
  • We work in collaboration with your team,  to mobilize transformation that creates legacies within your team and the industry
  • We succeed when you succeed