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Companies that believe innovation is key to creating sustainable success recognize that transformation is needed at the deepest level of the organizational fabric. All too often, business view innovation and strategy as two separate activities that are unconnected. The same factual discovery process that creates the diverse stimuli  to feed product service and business model Innovation is also used to identify the dimensions of highly differentiated strategies. 
Validity consultants help you identify the next big opportunity or differentiated strategy, but equally with how your organization can and should change/align into a culture where innovation becomes a part of their DNA.  We work closely with our clients to identify, develop and act on profitable growth opportunities and game-changing business strategies.. 



Innovation Capacity Building


Innovation Culture

Risk Management Can Stimulate, Rather than Deter, Innovation

Innovation and risk management seemingly do not naturally go hand-in-hand in many peoples’ minds – although we would argue that it should.



Innovation Isn’t Just About New Products

Some organizations have focused on product innovation for so long they don’t know how to innovate in any other areas.



Don't Innovate. Create a Culture of Innovation

While many organizations focus on addressing problems, the most successful focus on raising the bar.


Validity’s experts  support your organization to build sustainable growth by integrating strategy development, innovation capabilities, and new growth initiatives. 

Areas of Expertise: 

Innovation Diagnostic- Innovation is on everyone’s agenda, but few take the time to assess their organization’s “innovation capabilities” before initiating company wide initiatives. A consequence is the adoption of standard approaches that fail to consider the cultural aspects of the organization, skill level of the teams and expected contribution to the company’s strategic objectives. 
Innovation in Strategy- Inspiring our clients to live a culture of innovation, balancing intuitive thinking and analytical thinking to transform your company’s ability to create a unique value. 
Build Innovation Capabilities- You have ambitious growth and innovation goals. Do you have the capabilities to achieve them?  Our approach develops and aligns the right leadership, processes, talent, and management structures to transform innovation from an unpredictable pursuit to a disciplined process.
Accelerating Innovation from Concept to Commercialization - Most companies understand the need to innovate. But large enterprises face challenges in commercializing innovation.  Lack of leadership support, culture, legacy business models, —these and other issues can easily stall innovation and growth. We help clients break this habit by leading them through a process of “accelerating innovation.
Innovation Challenges- Ordinary idea suggestion schemes are a hit and miss exercise and can be a drain on your innovation resources. We design custom programs, “Innovation Challenges,” to unlock that hidden potential by engaging employees more effectively. 

Our Approach: 

Validity Believes:
  • To understand how to best develop a systemic innovation capability that can support the future success of the company we explore three key areas for insights; strategy, process and organization. 
  • Focusing not just on anticipated market conditions but on sifting through market trends to zero in on critical "jobs to be done" of tomorrow's customers.
  • While creating new products and services seems complex and unpredictable, companies that organize to innovate can grow more reliably and repeatedly.
  • We turn innovation into a discipline that requires professionalism at all levels just like any other business function.
  • Creating change comes from innovating in new ways and communicating the results, not the other way round. 
Validity integrates innovation into the core of your organizations: 
  • Learn about our cross-industry expertise in business model innovation, innovation, and opportunity identification. Our innovation programs are not a one size fits all approach.
  • We adhere to a set of key principles that together with our customer’s challenges drive the design of our approaches.
  • We are known to ask provocative questions. We probe issues and challenge preconceived orthodoxies. Then, with you, we design the right solution